HubSpot for Startups & Entrepreneurs
How Does Scaling a Startup with a CRM Increase Your Bottom-Line?
Starting a business and navigating the world of being an entrepreneur is hard enough without the stress of knowing whether your digital marketing efforts are effective.
With so many resources floating around, priorities can be difficult to know what is the best advice for your business. Take the guesswork out of knowing which action plan (strategy) will be the most effective in getting your bottom-line aligned with resources.
Align and streamline processes, resources, and team roles with the best customer relationship management system (CRM) available to scale your B2C ecommerce business.
Understanding a timeline for how your budget matches your needs and growth is crucial.
There are 5 data hubs within the HubSpot system. If your main concern is online conversion, you may want to start with HubSpot CMS Professional and grow into Marketing Professional. Or, if you already have a large sales team in place, then you may want to start with Sales Professional and grow into Marketing Professional.
Your entrepreneurial vision is unique. Partner with a customized CRM partner to help you scale with limited growing pains.
HubSpot CRM Hubs
Maintain lifetime relationships with your consumers or donors.
Built-in customer data points located in one place allows you to identify gaps and execute opportunities quicker. Decrease your team's time on the problem areas to increase resource time to optimize your consumer experience and bottom-line.
Lookup customer information to target the right segmentations for targeted emails, paid advertising, contextual user experience, etc. with your brand. Meet your consumer based on the most appropriate channel for quick-wins.
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HubSpot CMS Hub
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HubSpot Marketing Hub
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HubSpot Service Hub
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HubSpot Sales Tool
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HubSpot Operations Hub
Are you finding it difficult to track customer information?
Having customer details spread across everything from email inboxes to customer invoices slows down your team and increases inefficiencies. The CMS Hub provides a unified view of your customer's details in one place allowing your team to quickly lookup customer information.
One convenient place for all your marketing materials & resources
Being a marketer is hard enough without having to dig through customer data and fumble through software that may have all the bells and whistles but is impossible to use.
The Marketing Hub's features range from social media management to marketing automation to marketing analytics. By utilizing these features within the Marketing Hub, you will be providing your team the tools to really knock that next major email campaign out of the park.
The Service Hub was designed with your service team in mind.
The Service Hub provides your service team with the tools and resources needed to identify issues your customers may be facing and solve those issues quickly.
The Service Hub also works in tandem with your CRM Hub to see if a customer has interacted with your marketing and/or sales team in the past. This crucial information allows your team to develop the best solution to the issue, keeping your customer happy.
Close better deals more efficiently.
With the Sales Hub, you can see the customer's journey on your website and get a better understanding of what they are looking for.
The Sales Hub provides the best resources for a sales team to convert more leads into actual sales.
Scale your business by syncing your customer data & automating business processes.
The Operations Hub works to unify your marketing, sales, and customer service teams.
HubSpot Onboarding for Startups
From Startup to Scaleup, What to Know About HubSpot
Scaling a startup is not as simple as a hole-in-one. And, not everyone achieves it in one swing. Having a timeline of planned intentional swings can help you predict your best score.
Get to Know You Call
Together, let's discuss your startup and the timeline that matches your goals.
Align Timeline & Budget
What to expect timewise for a system set up for CRM growth from tech stack to team resource growth.
Develop Strategic Action Plan
Identify how your marketing channels, like social, organic, email, etc. activities align with your KPIs.
HubSpot for Entrepreneurs
Discover the Best CRM for Entrepreneurs
Connect your business strategy, technology stack, and marketing activities to your revenue goals. After all, you need one platform that works across multiple departments, shares information, and build context for your contacts.
Contact Communication
Meet the behavior of your contacts contextually such as when and where they consume email, social media, advertising, etc.
KPI & Goal Reporting
Align your business metrics by connecting your team and data to revenue attribution and accountability through HubSpot.
Streamline Productivity
Save money and resources with automated data and process connections to your marketing, sales, customer service, and more.
FAQs for Startup Entrepreneurs
How Much does HubSpot cost for startups?
To set up an account it is free. The real question is what functionality will your startup business need. What is not publicized is that you can start planning prior to purchasing HubSpot - Spend the money when you have the plan.
Best advice - Don’t live and learn - Work with an expert who has been there.
* Keep in mind every startup is different and could include additional tech stack and CRM add-ons in order to excel. Always discuss with a consultant for the right plan.
1-3 Months
Budget a minimum of $5,000 / month for an expert consultant - This should cover SEO audit plan, strategic action plans for your marketing/sales channels, CRM system setup, custom hands-on training, a custom implementation of system assets (like dashboards, lists, automated workflows, behavioral lists, etc.) needed for your business to scale.
2 Month
Depending on how fast your team is executing. This is when you’ll plan to start a free month of the 1st hub or bundle you need to launch your business. This saves you a monthly expense of $800 plus. Or, a month not having your CMS website live to generate leads.
3rd Month
Budget for the Hubspot CRM hubs you will start with, like $800 for Marketing Professional. This is when you’ll plan to start a free month of the 1st hub or bundle you need to launch your business. Ex. Bundle the HubSpot CMS with Hubspot Marketing Professional.
Note: Your budget should be a minimum of $6000 /month in your 3rd month. And, different pricing discounts based on where you are at in your startup journey, such as outsourcing to contractors for writing, social media execution, etc.
During 3rd Month and After
Revisit channels where traffic is converting - What activities are converting? What channel needs help? Where are your first conversions coming from? Understand what resources you need moving forward. Ex. Begin hiring and training an internal team, Invest more in paid advertising, etc.
Should I choose HubSpot Starter or Professional?
How serious are you about scaling the business?
Free is as valuable as free. Starter is as valuable as the business collecting contact data. Professional has a cost because the functionality turns your startup into revenue.
Is HubSpot good for Multi-Brand, Product, or Service Entrepreneurs?
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How much should I focus on marketing operations as a startup?
Marketing operations is the framework to a solid business foundation. Focus on strategic action plans that lead to conversion. Typically, startups need to be found. Just because you know your brand doesn’t mean Google or the consumer knows. Always lead to the solution, not with the solution.