HubSpot Consulting
Enterprise Onboarding | Marketing Automation | Marketing Operations
Specializing in subscription businesses that have multiple services, brands, or products looking to onboard or scale.
Subscription Based Business Model
Do you offer access to your products/services at recurring time frames - Like Monthly or Annually? You've grown with predictable revenue and you're looking for better conversion rates or channel optimization.
Bundle Business Model
Do you have multiple products or services - or both? As a business entrepreneur, you may have online training with the addition of books, swag, etc. to maximize recurring revenue.
Freemium Business Model
Do you offer a free trial or free limited services? Knowing your consumer's purchasing points and customer journey decision points can affect the next stage of upgrading to premium.
-
Planning & Strategy
-
Onboarding Configuration
-
Implement Personalization
-
Personalized Training
Too Much Strategy, Not Enough Results?
Over 60% of marketers said their customer acquisition cost (CAC) has increased in the past 3 years. (HubSpot, 2020)
The word 'strategy' can be communicated differently across channel teams and from the top-down. Have confidence your entire team knows what your 'strategy' action plan means to your business.
Prepare for the Future and Long-Term Revenue
In a 2018 Deloitte survey of 1,100 U.S. executives from companies considered to be early AI adopters, 82% reported a positive return on their investment for their AI initiatives. (Deloitte, 2018)
Ensuring your data is properly inserted, the best technology tools connected, and team skills are proficient enables your revenue to grow.
Meet Your Contacts in Their Journey
Every behavioral interaction of your customer's journey is an opportunity.
Personalization comes in different forms from data fields, paid advertising targeting, specific content for targeted lists, and more.
Why does personalized training matter?
Only 20% of marketers are using automated email marketing campaigns. (HubSpot, 2020)
Standard certifications teach you and your team members the standard functionalities. These certifications lack your business's processes, data needs, and unique customer journey to outpace your competition.
Onboard Your CRM with Your Entire Business
Connect your business strategy, technology stack, and marketing activities to your revenue goals. After all, you need one platform that works across multiple departments, shares information, and build context for your contacts.
-
Marketing
-
Reporting
-
Customer Service
-
Sales
Choose an all-in-one CRM tool that delivers flexibility and usability
Empower team members with ownership contribution on their work with...
- Revenue multi-touch attribution reporting
- Advanced personalization tactics with behavioral events and custom objects
- Sub-Team group management at scale with partitioning content and security
Every Employee is Revenue Driver
The average marketer will spend 3.55 hours per week collecting, organizing, and analyzing marketing data from different sources.
Start saving time and money! When the average person context-switches the company can lose 40% of their productivity time per year. As an executive, correct data and reports are crucial to making decisions quickly. Optimize your resource time with quicker reporting.
Calculate revenue through support tickets and rule-based automation
Increasing customer retention rates by just 5% increases profits anywhere from 25% to 95% (source)
The consumer holds more power than ever to affect your business. With the customer service, marketing, and paid advertising tools connected you can better understand the voice of your consumer and effectively communicate.
Aligning Sales Revenue Goals with Operations
43% of sales and marketing people said "lack of accurate/shared data on target accounts and prospects" was the biggest challenge when it comes to aligning sales and marketing departments. (InsideView, 2018)
Convert, leads quicker, close communication gaps, and manage your funnel or pipeline more effectively — all on one easy-to-use platform.
Contact Communication
Meet the behavior of your contacts contextually such as when and where they consume email, social media, advertising, etc.
KPI & Goal Reporting
Align your business metrics by connecting your team and data to revenue attribution and accountability through HubSpot.
Streamline Productivity
Save money and resources with automated data and process connections to your marketing, sales, customer service, and more.
Database Management
Prepared for a data audit? Understand what data you have, what you need, and how to use the information to increase revenue.
Technology Stack
Your business is special and needs to stand out amongst competitors. Utilize the right technology tools with HubSpot and ensure the ROI.
Attribution Reporting
What revenue did email contribute last quarter? Or, social media? Understand all your channel conversion ROIs.
Do You Already Use HubSpot?
Whether you onboarded yourself or had help from a partner, your team now has the focus time to optimize and increase revenue, and you're looking for an audit or the next actionable steps.
About Hubspot and How Aeven Consulting Works
What is HubSpot?
HubSpot is an all-in-one growth platform.
Allowing companies to start with basic needs (for Free) and scale fast. Starting with CRM tools and growing with the utilization of paid advertising, organic marketing, marketing communication, sales, customer service, attribution reporting, and much more functionality.
With the ease of use, flexibility, and helpful resources, your company will save time and money to increase your cash flow.
Why Hire an Experienced Growth Consultant?
For when you don't have the resources internally - Hire with confidence.
Been there, done that. After 10+ years of working with agencies and contractors, we are obsessed with providing clients value for their dollar.
With an experienced consultant, your team deserves the best training and strategy plans from an outside party with experience. Addressing your business and processes with transparency and honesty will help you reach your revenue goals with long-term stability.
Why is Your Tech Stack Important When Onboarding?
Eliminate technology to save your bottom-line.
Only 52% of marketers are currently using attribution reporting. (HubSpot, 2020)
Many executives are not aware of how their tools contribute to the bottom-line. Have a full understanding of investment. For example, tools can be incorporated into HubSpot functionality saving you thousands in cost and resource time.
Why Choose A Partner vs HubSpot for Onboarding?
Custom Configuring
For those who want to be disturbers in their markets or scale beyond the competition, you need differentiating factors.
Let us help you identify and set action plans into play to win your market space.