Business Growth Strategy Plans
Marketing | Customer Service | Sales & Revenue | Database
Strategies are clear action plans for how your business will reach it's goals. Confusing goals as the same as strategies can lead to miss-alignment across all business operations.
Awareness
For general exposure like Social Media or Blogging. Even though you can track organic social and blog are you reaching targeted audiences?
New Contact
What marketing activities bring your first-time conversions? And, how is this translating to your Customer Lifetime Value (CLV).
Lead Nurturing
What tactics are converting leads? Whether a fresh new lead or an abandoned cart lead, different context and timing can close the deal.
Sales Qualified
What is the tipping point for complete conversion? For many businesses, this could be your abandoned cart or communication send time.
Subscription Trials
One of the most crucial times for a subscription business. Identify your offer's strengths and weaknesses to maximize your return.
Customer Retention
Keep the fire going! How to keep customer engagement and cash flow increasing. You've already paid for these contacts, don't lose them.
Evangelists
It's time to listen in to those who sing your praise and drive your long-term business. Your top customers and influencers.
Winback
These are contacts who have cancelled services or have not returned to maximize your revenue stream. Why?
In leadership have you questioned...
- Does email marketing increase revenue stream?
- Is Social Media worth the time?
- How do I off-set the expense of paid advertising?
- Does my business need an SEO / content strategy?
- Does the Marketing team have a ROI?
- How does paid advertising spend money?
Email Marketing
How much revenue is your email strategy delivering to your cash flow? Ensure your cross-channel marketing activities are lowering your total acquisition cost (TAC).
Paid Advertising
Do you know how your money is being spent? With a small or million dollar plus budget, feel confident knowing how money is translating to revenue.
Organic Search (SEO)
Is your content strategy aligned to your paid advertising, email automation, and data? You may have a missing channel revenue in your customer journey.
Social Media
Social speaks – Does it speak to your bottom-line? From social media, email, paid advertising, and data, discover where your improvement gaps.
Segmentation - Know Your Contacts
With an integrated CRM and data segments, utilize all your contact data to help streamline issues and communication.
Conversation - Help in Real-Time
Meet your contacts where they are vs them having to search for you. Chat in real-time, email or phone.
Automation - Save Resource Time
Syncing to an all-in-one solution eliminates time spent on data entry and issue resolving.
Subscription Business
Let's lower your total acquisition cost (TAC)! And, identify where you can improve your operations and get the cash flowing.
Bundle Business
Do you have multiple services or products? Optimize your revenue stream in all your marketing channels and lifecycle stages.
Freemium Business
Are you optimizing revenue with your free trial length or free offering? Prepare your conversion path to eliminate friction.
Data Security
Whether your contact's data is basic or behavioral, understand how to protect you and your consumers.
Data Organization
Processes like naming conventions and data intake can save hours of productivity expense.
Data Utilization
Making sure you are using your data from all avenues like paid advertising and contextual communication.